Social@Ogilvy: Facebook Zero: Considering Life After the Demise of Organic Reach

Organic Reach chart by Ogilvy

See on Scoop.itLe Vin Parfait

  Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. In 2012, Facebook famously restricted organic reach of content published from brand pages to about 16 percent. In December 2013, another round of changes reduced it even more. By February 2014, according to a Social@Ogilvy […]

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The end of “Community management’?

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