Social@Ogilvy: Facebook Zero: Considering Life After the Demise of Organic Reach

See on Scoop.it – Le Vin Parfait

  Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. In 2012, Facebook famously restricted organic reach of content published from brand pages to about 16 percent. In December 2013, another round of changes reduced it even more. By February 2014, according to a Social@Ogilvy […]

See on social.ogilvy.com